All-writey! is all about handwriting. Instead of laying the attention on the usual written words, All-writey! finds inspiration in the physical act of writing by hand, and at the same time, the inspiration is found within All-writey!:
All-writey! is a set of tools and exercises that helps the user solve their creative blocks, spark inspiration on a new project, or gain a new perspective through focusing on the act of writing by hand and experiencing the qualities of different aspects of handwriting.
All-writey! was born with the intention of preserving the essence/spirit of handwriting in a world that is becoming increasingly screen-based. For handwriting, the duty to communicate seems to fall short with the advancement of technologies - it is too messy, too slow, too hard to read, too inconvenient. This project is a request of finding the true values in writing by hand in the modern days, especially when the current world situation pushes us even further digitally.
All-writey! embodies one of the principles of branding: reframing - taking something as overlooked as handwriting and reframing it as an important creative booster in its own right.